Totem Powered Opens Raise to Scale the B2B Prediction Market Platform Operators Cannot Build Alone

Totem Powered Opens Raise to Scale the B2B Prediction Market Platform Operators Cannot Build Alone

Totem Powered is opening its raise to institutional and strategic investors to scale the only B2B prediction market platform that combines a licensed infrastructure stack, real time AI market creation, and an exclusive creator network. The capital will accelerate platform development, expand operator partnerships, and deepen the creator distribution moat that separates Totem from every competitor in the space.

The Raise

Totem is raising capital at a stage where the product is live, the traction is measurable, and the competitive advantages are already compounding. This is not a concept raise. The platform processes real wagers. The AI pipeline creates real markets. The creator network drives real volume.

"We are not asking investors to imagine what this could look like," said Karl Flores, Co-Founder of Totem Powered. "We are asking them to look at what it already does. The platform is live. The numbers are real. The raise is about acceleration, not validation."

The funding round is structured to bring in partners who understand regulated wagering infrastructure and can add strategic value beyond capital. Totem is selectively engaging investors with deep networks in gaming, sports media, and creator economy distribution.

The B2B Prediction Market Opportunity

Prediction markets are the fastest growing vertical in the wagering industry. Polymarket demonstrated that consumer demand exists at scale. Kalshi proved that regulatory frameworks can accommodate prediction market products. But neither company solved the B2B infrastructure problem.

Betting operators want to offer prediction markets to their existing user bases. They do not want to build the technology from scratch. They need a platform that handles market creation, odds calculation, settlement, and compliance out of the box. That platform is Totem.

The total addressable market for B2B prediction market infrastructure spans every licensed betting operator globally. There are over 2,000 licensed operators across regulated jurisdictions, and prediction markets represent a net new revenue line for each of them. Totem's platform lets operators launch prediction market products in weeks instead of the 12 to 18 months it would take to build internally.

The Creator Network Moat

Totem's creator network is the single most defensible asset in the business. While competitors focus on technology alone, Totem has built exclusive relationships with top gaming and entertainment creators who drive volume through their audiences.

The creator network is not a marketing channel. It is a distribution engine. When a creator goes live and their audience places wagers on outcomes they care about, the result is organic volume that scales with audience size. No paid acquisition. No affiliate arbitrage. Pure demand driven by entertainment value.

Creators who partner with Totem receive equity participation, revenue sharing, and creative control over market types. This structure ensures long term alignment and makes it prohibitively expensive for competitors to poach Totem's creator roster.

What Twelve Months Proved

In the twelve months since development started, Totem has achieved milestones that would typically take B2B wagering companies three to five years:

- **Platform live and processing wagers** across multiple operator integrations - **$34M in monthly wager volume** on the Cooked.com brand within sixteen weeks of launch - **AI pipeline operational**, creating markets from live stream content in real time - **Creator network established** with exclusive partnerships including Nudah, Scheme, and a growing roster of gaming and entertainment creators - **Tobique Gaming License secured** for sportsbook and casino operations - **Pre-seed round closed** at an $18M valuation - **Zero dollars spent on paid acquisition** while achieving these volume numbers

These results demonstrate that the technology works, the business model generates revenue, and the creator network drives volume at scale.

Where the Capital Goes

The raise proceeds will be deployed across three primary areas:

**Platform expansion**: Scaling the core infrastructure to support more operators, more markets, and higher concurrent volume. This includes expanding the AI pipeline's coverage to additional content categories and improving the real time odds engine.

**Creator network growth**: Signing additional exclusive creator partnerships across gaming, sports, entertainment, and lifestyle verticals. Each new creator adds a distribution channel that compounds over time.

**Regulatory and licensing**: Expanding Totem's licensing footprint to additional jurisdictions, including US state-by-state sweepstakes compliance and international regulated market entry.

The Competitive Landscape

The prediction market space has attracted significant attention, but the competitive dynamics favor Totem's B2B approach:

- **Polymarket** is B2C and operates in a regulatory gray area. It proved demand exists but cannot serve licensed operators. - **Kalshi** is B2C and US-focused with a CFTC-regulated model. It serves retail users directly, not operators. - **Traditional B2B providers** like Betby and Kambi focus on sportsbook and casino products. None have built prediction market infrastructure.

Totem occupies the only position in the market that matters for operators: a B2B platform, with a real time AI pipeline, backed by creator distribution, and built on licensed infrastructure. No competitor has all four.

The Team

Totem's founding team brings direct experience from building and scaling wagering platforms. The team includes veterans from Unikrn, where they won four EGR Awards and built one of the first regulated esports betting platforms globally. They understand the technical, regulatory, and commercial challenges of B2B wagering infrastructure because they have solved them before.

Get in Touch

Institutional and strategic investors interested in participating in the raise can contact the Totem team directly at [[email protected]](mailto:[email protected]). A detailed investor deck and data room access are available upon request.

For operator partnership inquiries, visit [totempowered.com/contact](https://totempowered.com/contact).