Betting at the speed of culture
With TOTEM, betting becomes personal and immersive. Our platform empowers communities, influencers, and brands to create bespoke wagering experiences that reflect their unique identity.
ALL THE ESSENTIALS
TOTEM provides a full-stack solution with essential tools to run your platform including a comprehensive Sportsbook alongside our industry leading Casino offering. TOTEM is constantly working to increase its offering, with additional products like prediction markets available using the TOTEM platform.
Sportsbook
Casino
Prediction Markets
Sportsbook
Casino
Prediction Markets
With limitless licensing experience in both B2C & B2B environments
NOT JUST ANOTHER WHITE LABEL
TOTEM ensures every platform is unique, offering fully customizable frontends that let brands craft a betting experience true to their identity. From design and user flow to market presentation and engagement, TOTEM helps brands connect with their communities, driving loyalty and differentiation in a world of generic betting sites.
The Future of Engagement
Streamer betting taps into the booming world of live content, turning passive viewing into active participation. Unlike traditional sports betting, it thrives on real-time unpredictability, audience-driven moments, and dynamic engagement. It’s more than betting—it’s wagering on culture, trends, and the personalities fans love. The future is here, and it’s only growing.
Slaps
Slaps
LIVE
Lifestyle
Lifestyle
LIVE
Hybrid Sport
Hybrid Sport
LIVE
Back Bet
Back Bet
LIVE
AI 24/7 Virtuals
AI 24/7 Virtuals
LIVETech already configured to consume and create markets around content from
BETTING AT THE SPEED OF CULTURE
A game-changer for influencer fans, allowing them to bet on their favorite creators’ next moves, viral challenges, and milestones in real time. This unique approach turns live content into an interactive wagering experience, capitalizing on unscripted moments that shape trends. For investors, it’s a rare opportunity to merge live entertainment, cultural relevance, and betting, driving engagement and revenue in a fast-growing market.
Stream Spins, Bet Wins
Players can bet alongside top slot streamers, sharing the excitement of bonus spins, big wins, and jackpot moments in real time. Every spin fuels anticipation, turning passive viewing into an interactive thrill. For investors, this scalable model taps into the booming streaming space and the lucrative appeal of slots, driving engagement and revenue.
their Game, Your Call
Back Bet lets users wager alongside their favorite streamers in live dealer games, predicting outcomes in real time. From perfect pairs in blackjack to a tie in baccarat or a roulette zero, every moment is an interactive thrill. For investors, this fusion of live gaming and real-time betting delivers the excitement of casinos at digital scale, driving engagement and profitability.
Capable of gamblifying content across all major platforms
the ugly truth
TOTEM’s platform is built on a highly modular architecture that enables full configurability across all critical components of a betting product. From market creation engines and pricing algorithms to risk management tools and user-facing interfaces, every element of the platform can be customized to meet the specific requirements of each and every brand and audience.
Our technical stack integrates AI-driven market automation, OCR-based event detection, regulatory compliance frameworks, and real-time settlement engines, all of which operate as independent, configurable services. This allows operators to seamlessly swap, scale, or modify features without disrupting the core platform.
Payments
With TOTEM’s promo engine, operators can create, manage, and track promotional campaigns in real-time. Automated reward distribution and targeted offers ensure maximum impact.
Customer Engagement
TOTEM’s engagement tools, powered by AI, deliver personalized customer journeys. From targeted promotions to dynamic messaging, our platform keeps players engaged and coming back.
Licensing
TOTEM simplifies the complex licensing process across jurisdictions. With pre-built licensing templates and partnerships with leading legal consultancies, we ensure our brands meet all regulatory requirements, accelerating our time to market.
Affiliate Management
TOTEM's affiliate management system integrates with industry leaders to drive scalable acquisition strategies. Manage partnerships, track performance, and optimize payouts with ease.
PAM
TOTEM’s robust PAM system ensures operators can manage player accounts efficiently. From registration to account management, our system provides a seamless player experience while adhering to compliance requirements.
CMS
TOTEM's customizable content management system enables operators to update site content effortlessly. With localization tools and drag-and-drop functionality, operators can ensure their platform remains fresh and relevant.
but wait there’s more...
Experience the future of sports entertainment with AI-powered virtual sports that recreate iconic moments, offering endless content scalability and real-time betting opportunities. Enhance engagement through stunningly realistic simulations and dynamic odds tailored for every fan's thrill.
Our virtual offering stretches across all major sports
THE POSSIBILITIES ARE ENDLESS
TOTEM’s AI-powered virtual product turns any moment, sport, or content into a bettable event. From reskinned iconic plays to custom AI-generated competitions, it delivers 24/7 engagement beyond live schedules. Create tailored experiences, fantasy matchups, and interactive storytelling—unlocking limitless betting opportunities.
Built by a talented team that has featured in
meet the award winning team
Our leadership team brings a unique blend of innovation, expertise, and proven success across industries. Together, we’ve reshaped markets, scaled global operations, and delivered cutting-edge technology that sets the foundation for the future of betting.
WHO WE ARE
Our team has been at the forefront of betting innovation for nearly a decade, leading the charge in redefining the gaming landscape with world-first technologies and award-winning platforms. From the early days of esports betting to groundbreaking advancements in skill-based wagering and stream-integrated betting, we’ve consistently pushed the boundaries of what’s possible in the industry.
#1 Esports and video game betting platform
- EGR Operator of the Year 2017
- EGR Operator of the Year 2019
- EGR Operator of the Year 2020
#1 Most awarded betting platform
First skill based and video stream betting tech
Top Series A investors
#1 ICO raise ($35m USD)
Acquired by Entain in an all cash deal
YEARS EXPERIENCE
Before TOTEM, our team built Unikrn, a globally recognized wagering platform. With experience in 30+ regulated markets, we’ve mastered compliance, risk management, and real-time market creation. From frontends to AI-driven pricing and settlement, we build scalable, next-gen betting solutions.
Global Awards
Our award-winning work in esports, wagering, and tech innovation showcases expertise in UX, betting innovation, and stream-integrated wagering. With deep technical knowledge, TOTEM is uniquely positioned to build and scale the future of betting.
OUR PARTNERS TO DATE
TOTEM powers betting experiences for leading brands in gaming, entertainment, and lifestyle, reaching millions across platforms. Our tailored solutions help partners create immersive ecosystems around their content, communities, and culture.
CryptoGaming
ForeverBet
Kirgo
Would you like a demo?
Let us show you how TOTEM can transform your brand into a wagering powerhouse.